Category: professional insights

  • Strip away the lanyards, signage, and polished programs, and conference planning is essentially risk management with nicer branding. Every decision you make is designed to prevent something from going wrong — or at least keep it from becoming catastrophic when it does. Room flow decisions. AV redundancies. Backup speakers. Extra meals. Contingency staffing. None of…

  • Every industry has its folklore. In conference planning, one of the most persistent legends is the “quiet season.” You hear about it constantly. “Things will slow down after this event.” “It’ll calm down in the summer.” “Once we get past this conference, you’ll finally have some breathing room.” And while the pace might shift slightly,…

  • Every conference timeline looks reasonable when you first build it. Balanced. Logical. Calm. It lies. Not maliciously — just optimistically. It assumes vendors respond on time, approvals happen quickly, and nothing unexpected pops up. Which is a beautiful fantasy, but not a plan. Experienced planners learn early that timelines aren’t predictions — they’re best-case scenarios.…

  • January shows up every year with a lot of audacity. Suddenly everyone is talking about fresh starts, clean slates, and becoming a “new version” of themselves — which is adorable, but also wildly unrealistic if you’re a conference planner staring down contracts, timelines, and at least one event that’s already halfway planned. Here’s the thing:…

  • The end of the year always brings out the goal-setters. People break out their notebooks, create vision boards, and declare they’re going to drink more water, take more naps, or finally learn to use the fancy settings on their camera. And then there are conference planners… who simply hope their session grid behaves. Our goals…

  • The holiday season is here — the one time of year when conference planners try to relax, exhale, and pretend our brains aren’t still mentally calculating meeting space capacities. In theory, this is the season of peace, joy, and hot cocoa. In reality? It’s the season of catching ourselves thinking, “Wow, what I really want…

  • There comes a point in every conference cycle when half your job becomes sending emails that say, “Just circling back…” while your soul quietly circles the drain. Speaker management is one of those things no one warns you about. You start out thinking you’re coordinating brilliant professionals, and you end up feeling like you’re herding…

  • The week before a conference lives in its own strange universe. A place where hope and chaos hold hands. A place where we tell ourselves beautiful little lies with the confidence of someone who absolutely refuses to look directly at the to-do list growing behind them like a hydra. We’ve spent months planning, organizing, color-coding,…

  • There’s a special kind of panic that comes when you realize your color-coded session grid—your masterpiece, your magnum opus—has somehow sprouted three double-booked rooms and one presenter scheduled to be in two places at once. You stare at the spreadsheet, take another sip of cold coffee, and whisper to yourself, “It’s fine. Everything’s fine.” For…

  • So You Want to Be a Conference Planner? (Or… Maybe You Just Fell Into It Like the Rest of Us)

    Ever wondered who’s behind those seamless conferences where everything magically happens on time, the coffee never runs out (hopefully), and name badges appear like clockwork? Spoiler alert — it’s people like me. And let me tell you, none of us planned to be here. We just somehow tripped, stumbled, and fell face-first into the world…